Hello.

This portfolio showcases my professional and academic work, highlighting my expertise in public relations, advertising, and social media strategies. From hands-on projects at USC Annenberg’s PR and Advertising master’s program to real-world experience in campaign strategy, content creation, and audience analysis, my work reflects my dedication to crafting compelling narratives that leave a lasting impact.

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About Me

By combining creativity, strategy, and strong interpersonal skills, I aim to craft meaningful brand stories, lead collaborative teams, and deliver impactful campaigns across different platforms.

Advertising

I enjoy creating advertising strategies that not only capture attention but also connect emotionally with audiences, helping brands stand out in a crowded market. I aim to blend creativity with clear messaging to deliver impactful campaigns.

Public Relations

Building strong relationships and shaping positive brand images are at the heart of my PR work. I focus on crafting authentic stories that resonate with the public and strengthen brand credibility.

Social Media Strategy

I develop social media strategies that are both engaging and data-driven, tailored to meet audiences where they are. My goal is to create content that encourages interaction, builds community, and grows brand presence.

Communication

I believe communication is about making real connections. Whether through writing, speaking, or digital storytelling, I focus on delivering clear, thoughtful messages that inspire action.

Leadership

I lead with collaboration, empathy, and vision. I believe in creating supportive environments where creative ideas thrive and team members feel valued and motivated.

Creative Production

From concept to execution, I love bringing ideas to life through creative production. I enjoy working on projects that tell a story visually and emotionally, making every detail count.