Recycle, Refill, and Repeat!

A Starbucks Blog

Imagine starting your morning with your favorite Starbucks coffee while making a positive impact on the planet. With Starbucks’ Bring Your Own Cup campaign, you can enjoy premium coffee at a lower price, reduce waste, and contribute to a global sustainability movement. Whether you’re a college student grabbing a coffee on your way to class or a young professional fueling a busy workday, this initiative makes it easier than ever to align your daily habits with your values.

Recycle: A Cup with a Purpose

Did you know that Starbucks has set an ambitious goal for all its cups to be 100% compostable, recyclable, or reusable by 2030? In the U.S. and Canada, Starbucks is already rolling out a more sustainable cold cup made with 10–20% less plastic. By 2030, the company aims to cut waste by 50%, and your participation plays a crucial role in achieving this milestone.

Refill: Small Change, Big Impact

Starbucks serves millions of customers daily, yet most coffee cups still end up in landfills. By simply bringing your own reusable cup, you become part of a sustainable movement that helps reduce waste and protect our planet. Plus, as a thank-you for your eco-friendly choice, Starbucks offers a discount every time you use your own cup—whether you order in-store or at the drive-thru. Saving money while making a difference? That’s a win-win!

Repeat!: Make Sustainability a Daily Habit

Bringing your own cup isn’t just about the discount—it’s a reflection of your commitment to sustainability. As a college student, this initiative lets you integrate eco-conscious choices into your daily caffeine routine. For young professionals, it’s a simple yet meaningful way to contribute to corporate social responsibility.

Keep your reusable cup handy by storing it in your backpack, work bag, or car, so you never forget it on your way out. Inspire others by bringing friends along and making sustainability a shared effort. And if you need a great reusable cup, Starbucks offers stylish and functional options to make your eco-friendly routine even easier.

Join the Bring Your Own Cup campaign today and turn this small act into a lasting habit. With every refill, you’re not just reducing waste—you’re taking a stand for the future of our planet.

Start today—one cup, one choice, one impact at a time.