A campaign for Subway
In January 2024, Subway dropped the Subway Footlong Cookie as part of the Footlong Snacking platform after over 2 years of development. It all started as a dream to level up the annual National Cookie Day initiative where Subway rewarded the fans for being passionate fans the beloved Subway cookie. Subway first debuted four varieties of Footlong cookies on National Cookie Day in 2022 that were inspired by new Subway Series subs —The Subway Cookie Club, The MexiCali, The Monster, and The Great Pickle.
This midterm project aims to introduce the footlong cookie to the Gen Z in order to increase afternoon/late night traffic, drive reconsideration of Subway as a destination that offers products people crave, and drive cultural relevance among GenZ and show up where they are.
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Late Night Party?
Make It Sweeter with Subway’s Footlong Cookies
When the clock strikes midnight and your late-night cravings hit, Subway’s Footlong Cookies are here to make your party even sweeter. Sweet, warm, and packed with flavor, Subway’s Footlong Cookies are perfect for sharing or enjoying solo. With flavors like Subway X Oreo, The Subway Cookie Club, The MexiCali, and The Monster, there’s always something for everyone. Here are a few creative ways to enjoy these cookies at your next late-night gathering.
1. Dunk It in Ice Cream
What’s better than a Footlong Cookie? A Footlong Cookie dunked in ice cream. The crispy outside and soft inside of Subway’s cookies, especially the Subway X Oreo flavor, is the perfect pairing with a scoop of vanilla, chocolate, or any flavor you love. Dunking your cookie into ice cream creates a delicious combo that makes for the perfect late-night treat.
2. Add a Birthday Candle for Celebration
Another fun thing is to turn your Subway Footlong Cookie into a party centerpiece. Add a couple of birthday candles to the Subway Cookie Club or The MexiCali for a sweet surprise that’ll light up the night. Whether it’s a birthday party or just a fun late-night gathering, lighting candles on the cookie makes it feel like a celebration. Why not share this Instagram-worthy moment with friends and make the night even sweeter?
3. Share the Cookie with Friends and Get Creative!
Gather your friends and share a Footlong Cookie, but make it even more fun by adding your own unique twist! You and your friends can each drizzle your favorite toppings, like Nutella, caramel sauce, or chocolate syrup, to create your own custom flavors. Or turn it into a party game of creating a cookie for your friends. Whether you love peanut butter, sprinkles, or whipped cream, everyone can personalize their slice of cookie to make it just the way they like it. Get ready to share Subway’s Footlong Cookie with your friends and create a sweet moment together.
So, next time your late-night cravings hit, head to Subway for the footlong cookie.
They are the perfect way to make your party even sweeter. Remember, there’s no wrong way to enjoy them!
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Disclaimer: All content included on this webpage was created by Yuxin Tao for a class project in Multimedia Content Creation for Brand Storytelling (PR524) through the University of Southern California’s Public Relations and Advertising Master’s program. Tao has no official affiliation with Subway or Instagram.