A Campaign for Evian
In 2025, Evian launched the Live Young, Stay Fresh campaign to reintroduce the brand as the ultimate hydration companion for health-conscious, on-the-go individuals. Inspired by the growing demand for wellness, beauty, and sustainable living, Evian created a lifestyle-driven campaign that highlights the importance of daily hydration. With a focus on clean, natural water sourced from the French Alps and a commitment to eco-friendly practices, Evian blends beauty, fitness, and sustainability to connect with a new generation of mindful consumers.
This final project aims to position Evian as the first choice for hydration among Gen Z and Millennials, increase daily consumption habits, and strengthen Evian’s image as a symbol of youthful energy and mindful living.
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Pure Hydration, Powered by Nature
Stay Hydrated the Right Way with Evian
Staying hydrated is one of the easiest ways to boost your energy, focus, and overall well-being, yet most people don’t drink enough water daily. In fact, about 47% of Americans don’t meet their daily hydration needs. Choosing a water brand that supports your health and your values makes a big difference. That’s why Evian is more than just water — it’s hydration with purpose.
Naturally Sourced for Ultimate Freshness
Evian isn’t just water. It is nature’s masterpiece, crafted over time. Each drop begins high in the pristine French Alps, where snow and rain slowly make their way through layers of glacial rocks. This natural filtration process takes over 15 years, during which the water is gently enriched with a unique balance of minerals like calcium, magnesium, and potassium, all without any human interference or added chemicals. Each liter of Evian water contains 80mg of calcium, an essential mineral for bone health and muscle function.
Essential Minerals for Everyday Energy
Even mild dehydration, as little as 1–2% fluid loss, can impair your cognitive performance and mood, affecting everything from concentration to decision-making. That’s why staying properly hydrated is crucial to staying on top of your game. Evian contains natural electrolytes, which are essential for maintaining hydration levels and supporting your body’s energy needs. Whether you’re in a workout class or at your desk, drinking water with essential minerals keeps you energized, focused, and feeling fresh. With Evian, hydration goes beyond just quenching thirst — it fuels your body for success.
A Sustainable Choice for Mindful Living
Evian is committed to protecting the planet while keeping you hydrated. Our bottles are made from up to 100% recycled plastic (rPET) and are fully recyclable, minimizing waste and helping reduce our carbon footprint. In fact, Evian has been proudly certified carbon neutral by the Carbon Trust, which means choosing Evian isn’t just a healthy choice for you, but also for the environment. By opting for Evian, you are making a smarter, more sustainable choice for both your well-being and the future of the planet.
Choose Evian for hydration that goes beyond refreshment — it’s a choice that nurtures your body and protects the planet. Hydrate with purpose and live young with Evian.
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Disclaimer: All content included on this webpage was created by Yuxin Tao for a class project in Multimedia Content Creation for Brand Storytelling (PR524) through the University of Southern California’s Public Relations and Advertising Master’s program. Tao has no official affiliation with Evian or Instagram.