Video Advertisements for Twix
This final project presents a multi-platform advertising campaign for TWIX, built around the core message “Two is More Than One.” Targeting a global audience aged 18–35, the campaign features one main YouTube commercial supported by three derivative short-form ads designed specifically for TikTok, Instagram Reels, and Twitter/X.
Together, these pieces create a cohesive cross-platform strategy that reinforces TWIX’s fun, dual-bar personality for a new generation of snack lovers.
YouTube Ad
TikTok Ad
Instagram Reels Ad
Twitter/X Ad
Disclaimer: All content included on this webpage was created by Yuxin Tao for a class project in Multimedia Content Creation for Brand Storytelling II (PR525) through the University of Southern California’s Public Relations and Advertising Master’s program. Tao has no official affiliation with Twix, Youtube, TikTok, Instagram or Twitter/X.